Tag Archives: dieter-rams

Dieter Rams Interview: Design as Art and the Need for Better Products

Sustainable design and the need for more self-explanatory products are two topics discussed in this brief interview with the iconic industrial designer, Dieter Rams. In addition to not being a fan of celebrity designers–or ‘pop’ design–he also has a dislike for design being seen as a form of art:

Design has nothing to do with art. Design can help to make the products we use everyday, to make them “less but better”. We have enough products. If you look at the market you have ten or 20 coffee makers that basically look all the same, doing all the same thing: they are making coffee. We don’t need 20 of these things, we need one good one. A lot of my colleagues are concentrated on making spectacular things—pieces of art they want to be art. It’s not good for the few companies in the world that take design seriously.

10 Design Commandments

The 10 commandments of design , as set forth by Dieter Rams:

Good design…

  • is innovative
  • makes a product useful
  • is aesthetic
  • helps a product to be understood
  • is unobtrusive
  • is honest
  • is durable
  • is thorough to the last detail
  • is concerned with the environment
  • is as little design as possible

As Jason points out, Rams is the designer behind many Braun products and has described his design approach as “less, but better”.

He’s also the influence behind much of Jonathan Ive’s work for Apple.

via Kottke