Malcolm Gladwell chats with environmentalist Amy Norquist about the real benefits of ‘green roofs’ (what GOOD Magazine calls, “one of the most unsung and low-tech green solutions out there”).
MG: So you have this technology, and there are three arguments for it: an aesthetic argument, an economic argument, and an environmental arguments. Which of those three do you think is the most powerful with the public?
AN: I think it comes down to the economics, with aesthetics and the environment tied for second. New York is proposing a tax abatement which would be given to building owners who install green roofs. When and if that is approved by the state legislature, it will have a big impact with consumers.