When there is a large-scale and wide-ranging problem that needs a solution, we shouldn’t attempt to solve it with an equally large solution but instead attempt to break the issue down and find outlying successes to replicate.
That’s the wisdom of Dan and Chip Heath–authors of Made to Stick and Switch–saying that to solve complex problems we should change our way of thinking to ‘bright-spot’ analysis and attempt to scale small successes.
That’s the first step to fixing everything from addiction to corporate malaise to malnutrition. A problem may look hopelessly complex. But there’s a game plan that can yield movement on even the toughest issues. And it starts with locating a bright spot — a ray of hope. [â€¦]
Our rational brain has a problem focus when it needs a solution focus. If you are a manager, ask yourself, What is the ratio of the time you spend solving problems versus scaling successes?
We need to switch from archaeological problem solving to bright-spot evangelizing. [â€¦] Even in failure there is success. [â€¦]
These flashes of success, these bright spots, can provide our road map for action — and the hope that change is possible.