Tag Archives: reviews

How Reviews Influence Sales (Positive and Negative)

Unsur­pris­ingly, this brief ana­lys­is of how reviews influ­ence sales on Amazon equates quite well with my pur­chas­ing beha­viour; I would­n’t feel com­fort­able buy­ing a product with 100% pos­it­ive reviews unless I knew per­son­ally that it was awe­some. And a product with less than 15 reviews or so? For­get about it.

[A] hand­ful of bad reviews, it seems, are worth hav­ing. “No one trusts all pos­it­ive reviews,” [John McAt­eer, Google’s retail industry dir­ect­or,] says. So a small pro­por­tion of neg­at­ive comments—“just enough to acknow­ledge that the product could­n’t be perfect“—can actu­ally make an item more attract­ive to pro­spect­ive buy­ers.

The sheer volume of reviews makes far more dif­fer­ence, accord­ing to Google’s ana­lys­is of clicks and sales refer­rals. “Single digits did­n’t seem to move the needle at all,” says Mr McAt­eer. “It wasn’t enough to get people com­fort­able with mak­ing that pur­chase decision.” But after about 20 reviews of a product are pos­ted, “We start to see more reviews—it starts to accel­er­ate.”

Three of the Best Movie Reviews. Ever.

Peter Brad­shaw on The Hulk (in Hulk-speak, no less)

“Hulk. Smash!” Yes. Hulk. Smash. Yes. Smash. Big Hulk smash. Smash cars. Build­ings. Army tanks. Hulk smash all hope of inter­est­ing time in cinema. Hulk take all effort of cinema, effort get­ting babysit­ter, effort find­ing park­ing, and Hulk put great green fist right through it. Hulk crush all hopes of enter­tain­ment.

Chris­toph­er Orr’s review of The Hap­pen­ing (a list of spoil­ers so that you can mock the film without hav­ing seen it.)

The Hap­pen­ing is not merely bad. […] It’s the kind of movie you want to laugh about with friends, swap­ping favor­ite moments of inan­ity: “Do you remem­ber the part when Mark Wahl­berg … ?” “God, yes. And what about that scene where the wind … ?”

The prob­lem, of course, is that to have such a con­ver­sa­tion, you’d nor­mally have to see the movie, which I believe is an unreas­on­ably high price to pay just to make fun of it. So rather than write a con­ven­tion­al review explain­ing why you should or should­n’t see The Hap­pen­ing (trust me, you should­n’t), I’m offer­ing an altern­at­ive: A dozen and a half of the most mind-bend­ingly ridicu­lous ele­ments of the film, which will enable you to mar­vel at its anti-geni­us without sac­ri­fi­cing (and I don’t use that term lightly) 90 minutes of your life.

Mark Ker­mode on Pir­ates of the Carib­bean 3

No words can pre­pare you for this price­less 10-minute rant by Ker­mode. My favour­ite review ever, giv­en the accol­ade due to Ker­mod­e’s renam­ing of two of the stars: Ikea Shitely and Orloondo Bland.

The Hulk and The Hap­pen­ing reviews, via kot­tke (twice)