Tag Archives: fred-design

Simple Rules for Better Typography

Some simple rules to follow for improved typography (web or print), from Fred Design:

  • Don’t use too many typefaces (not more than 3).
  • Pay close attention to the hierarchy.
  • No more than 4 font sizes, preferably 3.
  • 8-10pt for body copy (definitely not above 12pt).
  • Use simple, legible typefaces.
  • Keep leading in mind (a little above the font size, slightly below the auto setting, no overlapping).
  • Keep kerning in mind (no overlapping).
  • Emphasise subtly (bold, italic, underlined or a darker shade).
  • No caps in body text.
  • Always align to a baseline.
  • Flush left, ragged right (keep text left aligned, not justified).
  • Between 6 and 12 words per line (as a general, flexible rule).
  • Hanging punctuation marks and bullets, not indented.
  • Experimental: use Fibonacci numbers for point sizes.

Similar and worthwhile: Mark Boulton’s Five simple steps to better typography.

Don’t forget these ebooks, either!