Posted one at a time to his Twitter feed and spread using the #StartupTriplets tag, Dharmesh Shah–founder of HubSpot–has distilled his best startup advice into forty-seven three-word chunks: startup triplets. My favourite ten:
- Hire generalists early.
- Hire specialists later.
- Invest in culture.
- Encourage diverse thinking.
- Decide with data.
- Accept imperfect data.
- Encourage rational debate.
- Make decisions swiftly.
- Face harsh realities.
- Improve employees’ resumes.
Guy Kawasaki enjoyed the list and added a few more of his own, including:
- Always under promise.
- Use a Macintosh.
- Eat only noodles.
- Ship then test.
On those first two from Shah’s article; Dustin Curtis’ latest looks at why you should hire generalists early and specialists later.
With the blogs of Dustin Curtis, Gregory Wood and Jason Santa Maria as examples (each worthy of your time, by the way), Smashing Magazine looks at blogs designed like magazines,* discussingÂ what these ‘blogazines’ mean for the future of boring blog posts.
Dustin Curtis had this to say on the drawbacks of designing like this on the web:
The biggest disadvantage is that CSS and HTML are terrible technologies that weren’t designed for page layout. They were designed for structured content presentation, like for a newspaper, where all the elements throughout the website are the same and are re-used. But I’m trying to make a magazine, where the content and presentation are inextricably mixed and unique.
* A blog where each post is unique in terms of design and presentation, and where the content and design are one and the same.
By varying the language used in a sentence at the end of his articles, Dustin Curtis increased click-through rates to his Twitter profile by 173%.
Dustin describes his multivariate (‘split’) testing of different call to action sentences, revealing the most persuasive, in a visually excellent article.
This puts me in mind of how both Tim Ferriss and Ramit Sethi tested various titles for their products; The 4-Hour Workweek and I Will Teach You To Be Rich respectively.
While we’re on the subject;
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