Applying Knowledge and Not Understanding Ourselves

One of my favourite reads–the British Psychological Society’s (BPS) Research Digest–has recently published its 150th issue. To observe this occasion, Digest has asked what twenty-three psychologists still don’t understand about themselves. I’ve mentioned a number of the featured psychologists here on Lone Gunman before,  including Robert Cialdini, Alison Gopnik and Richard Wiseman. As Vaughan notes, many of […]

The Science of Persuasion

Persuasion is not an art; it’s a science. That’s according to Yes!—the book by social psychologists Robert Cialdini, Noah Goldstein and Steve Martin that proposes to offer 50 ‘scientifically proven ways to be persuasive’.  For his review of the book, Alex Moskalyuk lists these 50 ways to be persuasive, as gleamed from dozens of psychology studies. […]

Using Neighbourhood Comparisons to Promote Conservation

By comparing customers’ usage to that of others in the neighbourhood, utility companies are starting to reduce their energy consumption. This, from an experiment conducted by Robert Cialdini, author of Influence: In a 2004 experiment, he and a colleague left different messages on doorknobs in a middle-class neighborhood north of San Diego. One type urged […]