A/B Testing Case Studies

Paras Chop­ra, founder of the fairly self-explan­at­ory A/B test­ing com­pany Visu­al Web­site Optim­izer, provides an intro­duc­tion to A/B test­ing that is as use­ful for new­comers as it is old-timers.

In the art­icle, Chop­ra provides a few dos and don’ts, an over­view of some A/B test­ing tools, a fant­ast­ic list of resources and a col­lec­tion of “Clas­sic A/B Test­ing Case Stud­ies”, includ­ing: