Hugh MacLeod shares a list of ran­dom thoughts on being an entre­pre­neur–a sim­ple list of twenty-six inspi­ra­tional tit­bits on busi­ness, posi­tion­ing and success.

My favourite five:

  • In a world of over-supply and com­mod­i­fi­ca­tion, you are no longer paid to sup­ply. You’re being paid to deliver some­thing else. What that is exactly, is not always obvious.
  • Peo­ple buy your prod­uct because it helps fill in the nar­ra­tive gaps in their lives.
  • You can either be cheap­est or the best. I know which one I prefer.
  • Peo­ple will always, always be in the mar­ket for a story that res­onates with them. Your prod­uct will either have this qual­ity or it won’t.
  • Peo­ple remem­ber the qual­ity long after they’ve for­got­ten the price. Unless you try to rip them off.