As a nat­ural follow-up to his Mon­e­tiz­ing Your Web App arti­cle [pre­vi­ously], Dan Zam­bonini looks at user needs and what peo­ple are will­ing to pay for:

  • Time: Con­ve­nience, Effi­ciency, Immediacy
  • Scarcity
  • Com­fort
  • Esteem: Id, Desir­abil­ity, Self-Image, Ego
  • Belong­ing: Rela­tion­ships, Sex, Affection
  • Sur­vival: Health, Safety, Wellbeing
  • Finan­cial Secu­rity: Wealth, Suc­cess, Career
  • Enter­tain­ment: Emo­tion, Experiences
  • Intel­lec­tual Stim­u­la­tion: Cre­ativ­ity, Learn­ing, Expression

I con­cur with this:

I highly rec­om­mend read­ing Kevin Kelly’s bril­liant Bet­ter Than Free arti­cle, where he dis­cusses the con­cept of “Gen­er­a­tives”: non-copyable qual­i­ties that retain value in a dig­i­tal age.

Those generatives: Immediacy, Per­son­al­iza­tion, Inter­pre­ta­tion, Authen­tic­ity, Acces­si­bil­ity, Embod­i­ment, Patron­age and Findability.