Posted one at a time to his Twit­ter feed and spread using the #Star­tup­Triplets tag, Dharmesh Shah–founder of Hub­Spot–has dis­tilled his best startup advice into forty-seven three-word chunks: startup triplets. My favourite ten:

  • Hire gen­er­al­ists early.
  • Hire spe­cial­ists later.
  • Invest in culture.
  • Encour­age diverse thinking.
  • Decide with data.
  • Accept imper­fect data.
  • Encour­age ratio­nal debate.
  • Make deci­sions swiftly.
  • Face harsh realities.
  • Improve employ­ees’ resumes.

Guy Kawasaki enjoyed the list and added a few more of his own, includ­ing:

  • Always under promise.
  • Use a Macintosh.
  • Eat only noodles.
  • Ship then test.

On those first two from Shah’s arti­cle; Dustin Cur­tis’ lat­est looks at why you should hire gen­er­al­ists early and spe­cial­ists later.