Writ­ten in early 2006 shortly after Disney’s acqui­si­tion of Pixar in a $7.4 bil­lion all-stock deal, Busi­ness­Week looks at the rela­tion­ship between the Dis­ney and Apple CEOs and where their rela­tion­ship may lead.

Pre­scient in that it accu­rately pre­dicted the Apple TV and the iPhone, the arti­cle also briefly looks at Jobs and his product-first mindset:

“The great thing about Steve is that he knows that great busi­ness comes from great prod­uct,” says Peter Schnei­der, the for­mer chair­man of Disney’s stu­dio. “First you have to get the prod­uct right, whether it’s the iPod or an ani­mated movie.” […]

Time and again since, Apple has eschewed calls to boost mar­ket share by mak­ing lower-end prod­ucts or expand­ing into adja­cent mar­kets where the com­pany wouldn’t be the leader. “I’m as proud of what we don’t do as I am of what we do,” Jobs often says. […] “Qual­ity is more impor­tant than quan­tity, and in the end, it’s a bet­ter finan­cial deci­sion anyway.”

via @venturehacks