Apple, Disney and Pixar: It’s the Products

Written in early 2006 shortly after Disney’s acquisition of Pixar in a $7.4 billion all-stock deal, BusinessWeek looks at the relationship between the Disney and Apple CEOs and where their relationship may lead.

Prescient in that it accurately predicted the Apple TV and the iPhone, the article also briefly looks at Jobs and his product-first mindset:

“The great thing about Steve is that he knows that great business comes from great product,” says Peter Schneider, the former chairman of Disney’s studio. “First you have to get the product right, whether it’s the iPod or an animated movie.” […]

Time and again since, Apple has eschewed calls to boost market share by making lower-end products or expanding into adjacent markets where the company wouldn’t be the leader. “I’m as proud of what we don’t do as I am of what we do,” Jobs often says. […] “Quality is more important than quantity, and in the end, it’s a better financial decision anyway.”

via @venturehacks