Sus­tain­able design and the need for more self-explanatory prod­ucts are two top­ics dis­cussed in this brief inter­view with the iconic indus­trial designer, Dieter Rams. In addi­tion to not being a fan of celebrity designers–or ‘pop’ design–he also has a dis­like for design being seen as a form of art:

Design has noth­ing to do with art. Design can help to make the prod­ucts we use every­day, to make them “less but bet­ter”. We have enough prod­ucts. If you look at the mar­ket you have ten or 20 cof­fee mak­ers that basi­cally look all the same, doing all the same thing: they are mak­ing cof­fee. We don’t need 20 of these things, we need one good one. A lot of my col­leagues are con­cen­trated on mak­ing spec­tac­u­lar things—pieces of art they want to be art. It’s not good for the few com­pa­nies in the world that take design seriously.