The concept was:Â Use all knowledge from contemporary user experience design and translate it to paper. Make the paper more usable, think cross media instead of separate media, while using the strength of the paper (pictures, info graphics, nice text) to the max. Keep the look as close as possible to the original brand and change the guts of the design. Make a product that people want to buy because it is more usable that the competitor, not because it wins graphic design prices.
Basic rule: Ignore all rules of newspaper design to start with and keep only the ones that are useful to the reader:
- Optimize text for reading.
- Reduction to two fonts.
- Scannability and print link.
- Four columns for soft news, five columns for hard news, mixed 4/5 columns for sports. Ragged text for opinion.
- Big pictures, big info graphics, use the strength of the paper medium.
I am reminded of two instances where large information visualisations were prominent on the front page of newspapers: The Independent‘s Middle East ceasefire infographic and a Herald graphic depicting Washington’s $2 billion budget deficit. It works.
Update: I knew I had seen this before and knew I hadn’t written about it here on Lone Gunman before. However, thanks must go to Andrew Smith for pointing out in the comments that it was posted here previously: by the erudite Andrew Simone in his guest post,Â Newspaper.