Kodak and Brand Naming

While reading about the history of the Eastman Kodak Company (more commonly known just as Kodak) I came across this titbit about the Kodak name which seemed like sound advice for naming a product or brand:

The letter “K” had been a favorite of Eastman’s, he is quoted as saying, “it seems a strong, incisive sort of letter”. He and his mother devised the name Kodak with an anagram set. He said that there were three principal concepts he used in creating the name: it should be short, one cannot mispronounce it, and it could not resemble anything or be associated with anything but Kodak.

To reiterate:

  • Short.
  • Cannot be mispronounced.
  • Could not resemble anything or be associated with anything but your brand.

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