Kodak and Brand Naming

While read­ing about the his­tory of the East­man Kodak Com­pany (more com­monly known just as Kodak) I came across this tit­bit about the Kodak name which seemed like sound advice for nam­ing a product or brand:

The let­ter “K” had been a favor­ite of Eastman’s, he is quoted as say­ing, “it seems a strong, incis­ive sort of let­ter”. He and his moth­er devised the name Kodak with an ana­gram set. He said that there were three prin­cip­al con­cepts he used in cre­at­ing the name: it should be short, one can­not mis­pro­nounce it, and it could not resemble any­thing or be asso­ci­ated with any­thing but Kodak.

To reit­er­ate:

  • Short.
  • Can­not be mis­pro­nounced.
  • Could not resemble any­thing or be asso­ci­ated with any­thing but your brand.

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