While read­ing about the his­tory of the East­man Kodak Com­pany (more com­monly known just as Kodak) I came across this tit­bit about the Kodak name which seemed like sound advice for nam­ing a prod­uct or brand:

The let­ter “K” had been a favorite of Eastman’s, he is quoted as say­ing, “it seems a strong, inci­sive sort of let­ter”. He and his mother devised the name Kodak with an ana­gram set. He said that there were three prin­ci­pal con­cepts he used in cre­at­ing the name: it should be short, one can­not mis­pro­nounce it, and it could not resem­ble any­thing or be asso­ci­ated with any­thing but Kodak.

To reit­er­ate:

  • Short.
  • Can­not be mispronounced.
  • Could not resem­ble any­thing or be asso­ci­ated with any­thing but your brand.