By varying the language used in a sentence at the end of his articles, Dustin Curtis increased click-through rates to his Twitter profile by 173%.
Dustin describes his multivariate (‘split’) testing of different call to action sentences, revealing the most persuasive, in a visually excellent article.
This puts me in mind of how both Tim Ferriss and Ramit Sethi tested various titles for their products; The 4-Hour Workweek and I Will Teach You To Be Rich respectively.
While we’re on the subject;
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