By vary­ing the lan­guage used in a sen­tence at the end of his arti­cles, Dustin Cur­tis increased click-through rates to his Twit­ter pro­file by 173%.

Dustin describes his mul­ti­vari­ate (‘split’) test­ing of dif­fer­ent call to action sen­tences, reveal­ing the most per­sua­sive, in a visu­ally excel­lent arti­cle.

This puts me in mind of how both Tim Fer­riss and Ramit Sethi tested var­i­ous titles for their prod­ucts; The 4-Hour Work­week and I Will Teach You To Be Rich respectively.

While we’re on the subject;

  • You should sub­scribe to my RSS feed here.
  • You should fol­low me on twit­ter here.

via @zambonini