Tests On Language and Click-Through Rates

By varying the language used in a sentence at the end of his articles, Dustin Curtis increased click-through rates to his Twitter profile by 173%.

Dustin describes his multivariate (‘split’) testing of different call to action sentences, revealing the most persuasive, in a visually excellent article.

This puts me in mind of how both Tim Ferriss and Ramit Sethi tested various titles for their products; The 4-Hour Workweek and I Will Teach You To Be Rich respectively.

While we’re on the subject;

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via @zambonini