Comments on: Crowdsourcing and Creative Deflation http://www.lonegunman.co.uk/2009/06/05/crowdsourcing-and-creative-deflation/ Mon, 19 Dec 2011 14:29:41 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Paul http://www.lonegunman.co.uk/2009/06/05/crowdsourcing-and-creative-deflation/comment-page-1/#comment-1648 Paul Sat, 06 Jun 2009 18:02:49 +0000 http://www.lonegunman.co.uk/?p=3030#comment-1648 This has been a trend in a number of industries recently, particularly those with high R&D costs. I know for a fact that one of the largest pharamceutical companies in the world now regularly crowdsources drug development challenges, and quite frankly the only losers are the entrenched big-players in the drug design and development industries. And we really shouldn't care too much about the creative big players quite frankly, because if they are that good, their work will outshine the bit players and evening amateurs. However we know what happens next. If SonyBMG can do it with talent scouting, manufacturers can do it with design sourcing. Ultimately, the best of those bedroom amateur phone designers and PhD lab technicians will become the Susan Boyle stars of the design world. Whether they have jobs at WPP, Saatchi or Pfizer or not. This has been a trend in a number of industries recently, particularly those with high R&D costs. I know for a fact that one of the largest pharamceutical companies in the world now regularly crowdsources drug development challenges, and quite frankly the only losers are the entrenched big-players in the drug design and development industries. And we really shouldn’t care too much about the creative big players quite frankly, because if they are that good, their work will outshine the bit players and evening amateurs.

However we know what happens next. If SonyBMG can do it with talent scouting, manufacturers can do it with design sourcing. Ultimately, the best of those bedroom amateur phone designers and PhD lab technicians will become the Susan Boyle stars of the design world.

Whether they have jobs at WPP, Saatchi or Pfizer or not.

]]>