The 10 com­mand­ments of design , as set forth by Dieter Rams:

Good design…

  • is inno­v­a­tive
  • makes a prod­uct useful
  • is aes­thetic
  • helps a prod­uct to be understood
  • is unob­tru­sive
  • is hon­est
  • is durable
  • is thor­ough to the last detail
  • is con­cerned with the environment
  • is as lit­tle design as possible

As Jason points out, Rams is the designer behind many Braun prod­ucts and has described his design approach as “less, but better”.

He’s also the influ­ence behind much of Jonathan Ive’s work for Apple.

via Kot­tke