For the sec­ond year in a row James Pat­ter­son has been announced as the UK’s most bor­rowed author. Inter­est­ingly, all is not as it seems: in call­ing Pat­ter­son “less a nov­el­ist than a lit­er­ary fac­tory”, The Guardian notes that he actu­ally employs a large num­ber of writ­ers to do the major­ity of his writing.

Pat­ter­son and the writ­ers he employs are happy to keep the fans happy, with the Pat­ter­son name embla­zoned across at least eight books in the last year, in gen­res from thriller to romance to mis­ery mem­oir. Other writ­ers’ names reg­u­larly appear on the cover — often in much smaller type — but he denies that he some­times has no involve­ment at all in the writ­ing. Last year he said: “I get all this baloney about well, what does he do? Does he even look at them? Well yes, he does look at them.”

Amongst a cou­ple of other facts, this one I found most interesting:

His abil­ity to know what pushes read­ers’ but­tons may be explained by the job he gave up to con­cen­trate on a full-time writ­ing career: chief exec­u­tive of one of the world’s best known adver­tis­ing firms, J Wal­ter Thompson.

As Richard notes, Time ran a pro­file of Pat­ter­son a cou­ple of years ago out­lin­ing his meth­ods in more detail—a method some­what akin to Damien Hirst’s work phi­los­o­phy.