Work on Stuff that Matters

Tim O’Reilly, founder of O’Reilly Media, implores business owners (and everyone else) not to follow the money, but to ‘work on stuff that matters’ by following these three principles:

  1. Work on something that matters to you more than money
  2. Create more value than you capture
  3. Take the long view

I want to make clear that ‘work on stuff that matters’ does not mean focusing on non-profit work, causes, or any other form of ‘do-goodism.’ Non-profit projects often do matter a great deal, and people with tech skills can make important contributions, but it’s essential to get beyond that narrow box. I’m a strong believer in the social value of business done right. We need to build an economy in which the important things are paid for in self-sustaining ways rather than as charities to be funded out of the goodness of our hearts.

via Kottke