http://www.lonegunman.co.uk/2008/12/03/menu-consultants-or-tips-to-hack-restaurants/ Mon, 19 Dec 2011 14:29:41 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.lonegunman.co.uk/2008/12/03/menu-consultants-or-tips-to-hack-restaurants/comment-page-1/#comment-2786 Good Wine – A Matter of Taste or Perception? | The Januarist Tue, 23 Feb 2010 20:48:42 +0000 http://www.lonegunman.co.uk/?p=1098#comment-2786 [...] “Restaurant owners will often price the wine they buy cheapest at wholesale as the second-cheapest wine on the menu. Why? Because people generally don’t order the cheapest wine and thus often turn to the second cheapest.” Presto – either because consumers don’t want to appear cheap or because we imagine the cheapest option will have the worst taste, we predictably buy the second-cheapest. (via Lone Gunman) [...] […] “Restaurant owners will often price the wine they buy cheapest at wholesale as the second-cheapest wine on the menu. Why? Because people generally don’t order the cheapest wine and thus often turn to the second cheapest.” Presto – either because consumers don’t want to appear cheap or because we imagine the cheapest option will have the worst taste, we predictably buy the second-cheapest. (via Lone Gunman) […]

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