Ever won­dered what we pay for when we buy a book? Ever been inter­ested in how the cover price gets divided between those involved; the author, retailer, pub­lisher, etc.?

Based on fig­ures pro­duced by The Observer, Book­Two has pro­duced a won­der­fully sim­ple info­graphic depict­ing the per­cent­ages of the split (for a £20 hardback):

Retailer: 55%
Pub­lisher: 17.5%
Author: 10%
Pro­duc­tion: 10%
Dis­tri­b­u­tion: 5%
Pro­mo­tion: 2.5%