With the media frenzy over the LHC’s ‘first beam’ even­tu­ally abat­ing, Slate looks at the fail­ing of sci­ence jour­nal­ists to write coher­ent and accu­rate arti­cles on this and other sci­en­tific top­ics of inter­est to the gen­eral public.

No one ever said writ­ing about par­ti­cle physics was easy—the field of quan­tum mechan­ics shares a kind of prover­bial inscrutabil­ity with rocket sci­ence, and non­sci­en­tists are under­stand­ably reluc­tant to dig in. But the best way to meet that chal­lenge is to address it head-on, with clear analo­gies and straight­for­ward lan­guage. The puz­zles of the sub­atomic world […] are inter­est­ing and enter­tain­ing in their own right; dress­ing them up in florid lan­guage only adds another layer of con­fu­sion between the author and the reader.

On the whole, the best writ­ing about physics for a gen­eral audi­ence seems to come from physi­cists, not jour­nal­ists. This isn’t due to the fact that physi­cists under­stand the sub­ject mat­ter better—if any­thing, peo­ple who spend all day in the lab are often the worst at explain­ing the big pic­ture. Rather, they’re bet­ter at writ­ing about physics because they don’t try so hard to make you care. They don’t believe their read­ers must be seduced with col­or­ful word­play or end-of-the-world melo­dra­mas. Jour­nal­ists writ­ing pop­u­lar treat­ments of sub­atomic physics could take a les­son from the sci­en­tists: Tell it straight and have a lit­tle faith that the sub­ject mat­ter itself—a major advance in our under­stand­ing of the cosmos—can gen­er­ate its own won­der and excitement.