I think I could eas­ily spend an entire day watch­ing well directed TV com­mer­cials. This com­pi­la­tion of the top 10 com­mer­cials by movie direc­tors, how­ever, saves me some wasted time and gets straight to the point.

Back in 2001, a genius pen-chewing BMW mar­ket­ing exec stum­bled on a bel­ter of an idea – fling bun­dles of money at high-class film­mak­ers in exchange for short films based on their auto­mo­biles. Direc­tors of the series ‘The Hire’ ranged from the classy (Ang Lee, Wong Kar-Wai) to the not-so classy (Guy Ritchie) but by far the most enter­tain­ing episode was Tony Scott’s ten-minute tease, which saw Clive Owen’s ‘Dri­ver’ race Gary Oldman’s devil for the prize of James Brown’s eter­nal soul. Hell, just watch it, it’s awesome.

via Kot­tke