Communicating Design Decisions

Primarily meant as an article on how to communicate design decisions to clients, Smashing Magazine also gives us some tips on good website design:

  • Pretty doesn’t mean effective: statistics are your friend
  • Every design should have a measurable goal
  • Your site should have one clear path
  • Remember the Swiss army knife
  • Provide performance metrics

Conclusion: Your clients aren’t designers, so don’t treat them like it; give them the information they want.