Mike Lau­rie analy­ses and clas­si­fies clas­sic viral videos.

There are exactly one hun­dred mil­lion bil­lion new viral mar­ket­ing cam­paigns seeded every 10 min­utes — the vast major­ity are com­pletely dire and des­tined to fail. So what sep­a­rates suc­cess from fail­ure? Well, the best appear to exhibit sim­i­lar pat­terns and by using these pat­terns in your own cam­paigns you could be on your way to a free buf­fet and a drunken snog at next Summer’s Rev­o­lu­tion Awards.

via Seth Godin