Trawl­ing through the Joel on Soft­ware archive, I’ve thor­oughly enjoyed read­ing the Strat­egy Let­ter series.

Build­ing a com­pany? You’ve got one very impor­tant deci­sion to make, because it affects every­thing else you do. No mat­ter what else you do, you absolutely must fig­ure out which camp you’re in, and gear every­thing you do accord­ingly, or you’re going to have a dis­as­ter on your hands.