For an amus­ing take on the A-Z of psy­chol­ogy, Dr Mezmer’s Dic­tio­nary of Bad Psy­chol­ogy is close at hand.

Meme: The idea that since ideas repro­duce metaphor­i­cally like genes, that they must repro­duce actu­ally like genes. Thus because ideas spread like the plague, tunes are infec­tious, and adver­tis­ing phrases are catchy, this must mean that ideas are selected by the same evo­lu­tion­ary processes that make for feet, eye­balls, and a ten­dency to accept non­sense such as this. (see evo­lu­tion­ary psychology)

Sim­i­lar, and worth a read: The Devil’s Dic­tio­nary.

via Mind Hacks