I didn’t realise that you—an MIT professor—had written Predictably Irrational. A long-term wish of mine has been to study there and I respect the staff enormously. This bodes well as another vote for Predictably Irrational.

At first I was attracted to the book through the following quote from Daniel Gilbert:

“Filled with clever experiments, engaging ideas, and delightful anecdotes. Dan Ariely is a wise and amusing guide to the foibles, errors, and bloopers of everyday decision making.”

I really enjoyed Stumbling on Happiness, finding it to have a great mix of anecdotes and ‘hard’ science. It sounds like this is may be the theme with your book too.

Thanks,
Lloyd

Predictably Irrational: The Hidden Forces That Shape Our Decisions

Best

Dan