You may have noticed that I’ve recently been fascinated by everything cognitive bias. With the release of Nudgeâ€”a book looking at how politicians around the world are using cognitive biasâ€”the general public are now going to be hearing about it a lot more too.
The Times has a nice case-study where the theories are used to guide the public on the issue of environmentalism and ‘going green’. This quote sums up what I believe are many of the public’s thoughts on the many ongoing green campaigns:
Like millions of others, Heath had found that simply being told she ought to save energy had little effect on her habits â€“ and she actively resents the idea of being punished for disobeying government diktats on environmentalism. Drive a big car? Youâ€™re bad â€“ pay a penalty.
via Mind Hacks