No, it’s not the new check­out lane at the super­mar­ket, but Dave Bruno’s purg­ing goal (sum­mary):

And hon­estly, it is dif­fi­cult to purge.  What goes?  That is a hard deci­sion.  But I have an idea.  A spon­ta­neous idea that might change my life for­ever.  I’m call­ing it the 100 Thing Chal­lenge.  And I’m tak­ing it.

“Things are to be used.  Peo­ple are to be loved.”  The crazy thing about our con­sumer cul­ture is that we so often reverse it.  We use peo­ple to get the things we think we’ll love.  How stupid.

Time recently ran an arti­cle on the chal­lenge:

That’s not the only dilemma faced by this new wave of goal-oriented min­i­mal­ists. One of the trick­ier ques­tions is what counts as an item. Bruno con­sid­ers a pair of shoes to be a sin­gle entity, which seems sen­si­ble but still pretty hard-core when you’re try­ing to jet­ti­son all but 100 per­sonal possessions.

via kot­tke