Peak or Trough — You Are a Start-Up

Are you on a peak or in a trough? Look­ing for a kick-start? Then you can do worse than read­ing, absorb­ing, and tak­ing to heart Ryan Hol­i­day’s arti­cle, This is My Life:

[Look at devel­op­ing your­self] like a start up. You are a start up. Don’t worry about mon­e­ti­za­tion. Or a safety net or health insur­ance or an office. Aim for crit­i­cal mass and pick up sup­port wher­ever you can. Woo every cus­tomer. Find some­thing that no one else does and do it bet­ter than they ever can. Invest in your­self. Sweat equity. What are you doing? Do you love it? Start ups run on love. Read the books. Look for the angel investors. Have an exit strat­egy.