One of those ‘Why didn’t I think of that?’ moments.

An ingenuous—yet obvious—business prac­tice from Zappos.com (a start-up com­pany given fund­ing by the infa­mous Sequoia Cap­i­tal ven­ture cap­i­tal firm)… bribe your employ­ees to quit so only the truly com­mit­ted and enthu­si­as­tic are left.

More at Har­vard Busi­ness’ Why Zap­pos Pays New Employ­ees to Quit—And You Should Too:

It’s a small prac­tice with big impli­ca­tions: Com­pa­nies don’t engage emo­tion­ally with their customers—people do. If you want to cre­ate a mem­o­rable com­pany, you have to fill your com­pany with mem­o­rable peo­ple. How are you mak­ing sure that you’re fill­ing your orga­ni­za­tion with the right peo­ple? And how much are you will­ing to pay to find out?